Spotlight On | Gilboy’s
Gilboy’s First Class Labels for a First Class Product
One of the most striking features of natural wood is its ability to evoke a sense of warmth and comfort in any space. Caring for great wooden furniture, whether it be modern or antique, should include a quality furniture polish, and Gilboy’s produce just that, and with a fascinating story attached. Read our customer case study to find out more about what makes Gilboy’s so special and how they communicate this with their labels. We spoke to Simon, and these are his words…
Tell us a bit about Gilboy’s…
“Gilboy’s, founded in 1994, operates a restoration workshop nestled alongside the captivating River Dart in Staverton. Our enthusiasm is centred on producing outstanding wood polishes and finishes, incorporating beeswax obtained from our collaborators at Buckfast Abbey and Neil Graham's beehives situated throughout the idyllic Teign Valley, south of Exeter.
“In addition, we are thrilled to present the pure, unadulterated honey derived from these very bees.
“When we embarked upon our beeswax e-commerce endeavour 7 years ago, our vision was unambiguous: we aimed not to compete with other brands, but to simply create the finest beeswax products we could. Our business strategy entailed developing an array of products with diverse, high-quality label designs. We sought the most exceptional labels that would seamlessly correspond with our meticulously crafted products. Moreover, we desired the ability to promptly address any issues by personally visiting our partners' offices.”
How did you find the service from inkREADible and have there been any challenges that needed to be met?
“From the beginning, it was crucial for us to have labels that accurately mirrored the quality of our products and the essence of our brand. A majority of our labels, crafted by inkREADible, incorporate multiple processes, including the application of hot foil. This technique truly sets our labels apart from the competition. It was evident that Dawn, our inkREADible representative, recognised our desire for the highest quality they could deliver, rather than merely opting for the most economical choice.
“Throughout the years, Dawn has played a significant role in the ongoing refinement and advancement of our labels. Her professional and knowledgeable approach has transformed what was once an apprehensive wait for the initial print run, into an enjoyable experience.”
What advice would you give to other brands who are thinking about ordering labels?
“I'd encourage other brands to recognise that a label serves a greater purpose than simply describing the contents within a container. In fact, a label ought to represent your business and your brand as a whole. When considering the procurement of labels, think about your brand's message and strive to communicate and perpetuate this message through your labelling strategy. After all, a well-conceived label can make a substantial difference in the success of your brand.”
What does the future hold for Gilboy’s?
“Having spent decades in the field of antique furniture restoration, our objective is to perpetuate this highly personal and emotional service by crafting the finest quality wood polishes and finishes. Our commitment remains focused on being environmentally conscious and, most importantly, catering to the people who use our products.”
Want to know more?
To find out more about Gilboy’s visit their website https://gilboys.co.uk/ it is a great resource on how to care for wood plus much more.
To find out how to make the best possible labels that compliment your brand, speak to us on 01803 326 818 or email marketing@inkreadible.com
