The Business of Private Labels
AT inkREADible we print private labels for products which are manufactured by one company but sold by another, often a larger company, under that company’s branding and distribution network. We also know these products as store brands and own brands. The labels themselves are also referred to as white labels or phantom labels.
Private labels are a hot topic right now and can be real money spinners, and not just for large supermarkets and high street shops. Just take a look at YouTube’s numerous clips and tutorials advising how to make a killing by rebranding and packaging products made by a third party.
What’s the benefit of private label products?
For entrepreneur producers it is an easy and quick way to move large quantities of product be it jewellery, food, or cosmetics, without the pitfalls of bringing their product to market and for which they may not be experienced in anyway.
Amazon provides a host of opportunities for private label products and again has many of its own “how to” videos. Add eBay and Instagram Direct to the list of sales and distribution channels for private label products and we begin to see the scale of opportunity already out there for private label products.
Private label printing solutions
At inkREADible we offer private label printing solutions for a range of consumer products from pet products to educational items. Almost every consumer product category has an offering for private label sales. We are specialists in printing private labels for the following:
Food and drink
Cosmetics and health products
Household and decorative items
Jewellery, candles, and gifts
Private label printing can be done on a large or small scale as we easily work with varying sizes of print runs. We offer flexibility and are experienced in the challenges of private labelling. Obviously, there is a cost incentive for larger orders but for testing the market, small amounts can be tried first, which is a useful feature when navigating a new private label venture.
We offer a range of finishes and print processes for private label packaging. These include embossed labels, foil labels and laminated labels for example. In this way private labels can be made to stand out and really command attention.
Choose inkREADible for your private label design and printing as we have a wealth of experience in supplying private labels for retailers. Enquire today!
