The Power of an Award Sticker
Food and drink awards sound like lots of fun! How I would love to be a judge on the panel of either of these events; The Berlin Olive Oil Global Awards and The Paris Wine Cup. But how can such awards really help food and drink brands?
Being aligned with the successful key business players, keeping aware of the industry standards of high-profile scientists and food tech pioneers, and benefiting from the promotional opportunities, are just some of the rewards associated.
Berlin Olive Oil Global Olive Oil Awards
This prestigious awarding body brings a little bit of sunshine to our lives. All entrants are awarded points and then the chance of a medal from platinum through to bronze. The categories for awards are not just quality and flavour but innovation, and design and packaging.
Through the evaluation process, these awards offer the chance of product sales through different distribution channels, and opportunities to expand into different markets. This is done in the following ways
Promoted directly to trade buyers
Social media posts
Newsletter to food industry professionals and individual customers
Awards Stickers; inkREADible are the preferred printer of these awards and you can order your stickers directly from the organiser.
No doubt you have put blood, sweat, tears and effort into your product; the product tastes great and we want people to know. Let your label and award sticker do the talking to your audience.
For the official Berlin GOOA awards stickers you can order directly on the organiser’s website by clicking on this link https://www.berlinoliveoil.com/the-berlin-gooa-stickers/
Paris Wine Cup Awards
At this event wines are judged on quality, value for money and, interestingly, what they look like. Package and design are one of the most important things for a wine brand to get right, since 65% of consumers will try a new wine just because it looks good.
The saleability and appeal to the consumer is important at this competition because these wines will go on to be recommended to sommeliers, wholesalers, and retailers.
The overall aim of the organisation is helping drinks producers and brand owners get closer to the buyers, distributors, and retailers in order to bring their products to market. The commercial opportunities are:
Promotion through social media and wine comparison Apps
Exposure to 50,000+ trade professionals in the food and beverage network community
Results distributed to 2000+ wine importers and distributors
Coverage via media partners BTN news and Bevroute News.
Awards stickers by preferred printer inkREADible, which you can order directly from the organiser.
Winning a medal can act as a powerful marketing tool and provide a unique selling point. Awards stickers are quickly recognised by consumers and attract the right audience. Translated through to sales, this means more success in being picked up and then bought. Extra shelf appeal and product promotion now results in your target market picking your product over a competitor
PWC award bottle stickers can be ordered directly from their website by using this link https://pariswinecup.com/en/medal-stickers-purchase/
Have you won an award?
If you have won an award at either of these events, we would like to extend our very warmest congratulations. If you would like to tell the world about your success by displaying your medal directly on the product in the form of an award sticker, please contact the organisers to place an order.
To find out more about the other food and drink awards that we print stickers for, please contact us directly. We have a wealth of experience in this area and would be happy to advise you. Contact us on 01803 326 818 or email sales@inkREADible.com or visit our website www.inkreadible.com
