The Very Best Wine Labels
How important is packaging?
When it comes to wine bottle labels, more important than you may think. Did you know over half of all consumers make a new wine purchase based almost entirely on the look of the label? The competition is tough and focus goes to the actual bottle label when making a good first impression.
How then do we market different types of wines?
From the everyday more drinkable wines popular with millennial drinkers to the special occasion and fine vintage wines; It’s all about the label.
And who are we marketing to?
Through their labels, vineyards and wineries are needing to communicate to very different types of customers: shops, merchants, restaurants and sommeliers. All this before the product ever reaches the lips of the final consumer.
Building loyalty and brand awareness becomes the ultimate gift a wine label can give. At inkREADible we know how important the use of fonts, colours and images are in order to form the right brand associations. The wine label represents the brand and allows it to be easily recognisable.
Here is our list of the top 6 ideas we offer in terms of bottle labels:
A range of interesting materials for labels
A huge packaging trend recently, is the potential to disrupt the market and break the rules. We offer a variety of different materials for bottle labels which include different quality and grades of label material, and even biodegradable label and compostable label materials. We embrace unique shaped labels that compliment the bottle size and shape.
How does the bottle label need to perform?
We have a range of adhesives suitable for an ice bucket, fridge, very humid or very dry conditions. We also offer labels with spot UV printing which are more resistant to scratching and fading.
Foil and embossing
These are the designers secret weapons when it comes to communicating high end and premium quality bottle labels. Embossing will enhance an intricate design while foil gives an elegant, highly visible finish.
Bright colours and hues
Louder and more colourful labels can be used to attract younger, millennial type drinkers. These types of bottle label communicate that the consumer has found an inexpensive but fun and vibrant product. Consider bespoke labels with brighter funkier label branding.
The traditional crowd
These consumers are attracted to sophisticated flavours and high end vintage. Accordingly we offer cream and white colour bottle labels along with minimalist design to communicate a premium, more up scale wine.
Awards
We are the preferred printer of many wine awards bodies. If you have won an award please get in touch. What better way to celebrate and communicate high achievement than with sophisticated bottle stickers.
Whether you are launching a new wine or wanting to refresh an existing product though its packaging, inkREADible have the experience to assist you in producing engaging and eye catching labels. We work with many food and drink businesses to print bespoke labels and artisan labels which are distinctive. We offer high quality label printing so consumers start to think in terms of wine brands. It really is all about the wine label.
To discuss your wine label requirements please get in touch by calling 01803 326 818 or email sales@inkREADible.com or visit our website www.inkreadible.com
