A Masterclass in Perfecting Labels
The inkREADible Masterclass in Perfecting Labels
Labels are very uncomplicated, just a small piece of paper, or maybe a strip of plastic, right? Well, if you attended our recent Label Masterclass, you'd know that’s about as far from the truth as you can get. Labels aren’t just about slapping your brand name on a bottle; they’re about identity, sustainability, and connection. Speaking plainly, they might even be the most overlooked aspect of any product. And that’s why we decided to offer an exploration into the world of labels and run a label workshop.
Who we ran this class with
Food Drink Devon (FDD) are known as the movers and shakers of sustainable business in Devon, and we wanted to partner with them because we’re all about lifting local businesses. This masterclass was our way of giving back and offering local businesses the tools they need to make informed choices when it comes to their labels.
Why did we bring along plenty of label samples?
There’s something transformative about physically holding a label in your hand, feeling the material, and imagining it wrapped around your product. We wanted to showcase different ways of looking at packaging, achievable with samples passed around the room. Each one offered its own style and flair such as glossy finish, matte texture, hot foiling, spot UV or embossed logo.
Frequently asked questions about labelling
Funnily enough, many of the questions were not the questions we were expecting! We were asked about finding the right designer for labels and more specific issues that individuals had regarding biodegradable label materials. Each query was met with practical advice, expert tips, and a bunch of creative brainstorming. The lesson? Labelling is not one-size-fits-all, but with the right guidance, it can be a game-changer.
A few of our favourite moments
One attendee, Clare from Devon Micro Greens, perfectly summed up the event:
“Just wanted to pop you a quick email to say huge thanks for organising the workshop on Tuesday. Gary was great!
It was hugely beneficial and has really got me thinking about different elements to what we do!
Labelling might be simple on the surface but everything talked about really grew my understanding and perspective!”
Other Feedback…
“The hands-on approach really helped—being able to feel the materials made all the difference.”
“I never knew there were so many label embellishment options! It’s made me want to experiment more with our labels.”
“A really informative and useful session on labelling - materials, glues, biodegradable vs. recyclable, embellishments, artwork, choosing colours and fonts, and lots more!”
Download Our Complimentary eBook
A Guide to Creating Perfect Custom Printed Labels
What to do if you missed the class
If you ever need a hand, we are always here to chat, brainstorm, or just share a coffee while talking about all things labels. For the attendees, we also provided a printed copy of our publication - A Guide to creating Perfect Custom Printed Labels. This guide is now available as a downloadable eBook. You can download your copy here!
Why everyone is rethinking their labels right now
Thank you to everyone who made this masterclass possible, Kate from FDD, Sandridge Barton the venue, and the passionate attendees. Whether it was learning how to test labels in various environments or discovering the latest in sustainable label materials, everyone walked away with new ideas and a fresh perspective. And that’s exactly what we hoped for. After all, a label is more than just a name on a product. It’s a story. It’s a promise. And if that story aligns with sustainability, innovation, and a commitment to quality? Well, then you’re not just slapping on a label, you’re making a statement.
We hope to see your future fabulous labels very soon!
