QR Code Labels and Stickers
Marvellous Marketing with QR Code Stickers
Want to offer your customer more but in a highly cost-effective way? Feel the need to expand and exploit your digital marketing? Read all about how QR codes can be used to provide additional product information, a better customer experience, the ability to share ideas, increase awareness and brand loyalty all with a simple QR code sticker.
Why use a QR Code sticker?
Using omnichannel marketing increases a brand’s chances of success, and QR code stickers absolutely pack a punch when it comes to marketing to both current and potential customers. Time to get tech savvy and harness the benefits of QR code stickers with just some of the ideas below.
Link QR code stickers to a website
One of the biggest benefits of QR code stickers is being able to link directly from a QR code on your product to your website with complete ease, meaning you are no longer limited to just the space on the label. Knowing that you can change and update your web content at any time is also a bonus. How customers engage with your product can depend on how much they know about your brand and its impact on society. The potential seems endless…
Communicate information, ideas, and processes using your website
Share your values and show consumers what is important to you
Offer a glimpse as to how your product is made
Provide recipes and different ideas on how to use your product
Link QR code stickers to social media
Use a QR sticker to allow people to connect directly with your social media, allowing them to like, follow, and share content. Building a relationship with consumers in this way allows them to get to know you in a way that more traditional advertising can’t. Building trust and loyalty plus interacting dynamically with consumers gets a thumbs up from us!
Encourage feedback with a QR code sticker
Give consumers the chance to provide feedback using a QR code sticker linked directly to an online form or survey. Feedback directly from your customers, whether negative or positive, can be extremely useful in improving products and services. The benefit of collecting feedback in this way is being able to act quickly but control who sees what and when.
QR code stickers to eliminate counterfeiting
So far QR code stickers are proving highly effective with cool clothing brands but also alcohol brands to show proof of a genuine product. A QR code is created and linked to a unique serial number which is just one of the measures currently used in the battle against fake goods.
Guerrilla marketing
Building a cool buzz has helped various new openings from music venues to cinemas. Distribute QR code stickers to friends and colleagues to have them strategically placed and create excitement for an upcoming event. An event QR code sticker could reveal the date of launch parties, reveal a secret venue and download an exclusive invitation.
Use in place of peel and reveal labels
Peel and reveal labels offer extra space to provide the customer with more information or additional translations for example. In place of a peel and reveal label, a QR code sticker can do the same job without the extra label material and cost associated with that. Consider this also a much more planet friendly option than a peel and reveal label.
Interested in QR code stickers?
The beauty of QR code stickers is that they offer flexibility and don’t require a huge amount of technical know-how. To find out more about how inkREADible can help with your digital marketing, using QR code stickers get in touch today!
Tel: 01803 326 818 or Email marketing@inkreadible.com
