A Guide to Using Graphics
The Importance of Correct Graphics
When designing your labels, selecting the correct graphics is extremely important. In this guide we look at key considerations when choosing or applying graphics to your design. Taking these into account will produce impactful and effective labels that enhance your original design and brand visibility.
The Options and Considerations
Resolution and Image Quality:
Ensure that the graphics are high-resolution and of excellent quality to maintain clarity and sharpness when printed on the label. Low-resolution graphics can appear pixelated or blurry, diminishing the overall visual appeal.
Legibility:
Ensure that the graphics, including text and imagery, are clear, legible, and easy to understand, especially when viewed from a distance or at a small scale.
Contrast:
Use sufficient contrast between graphic elements and background colours to improve readability and visual impact, particularly for text elements.
Colour Accuracy and Consistency:
Pay attention to colour accuracy and consistency to ensure that the printed graphics match the intended colours. Choose a printing partner that can use colour management techniques and standardised colour profiles to maintain consistency across different printing processes and substrates.
Graphic Design and Layout:
Optimise the graphic design and layout for the label's size and shape, ensuring that the graphics fit well within the designated space and maintain proper proportions. Consider factors such as font size, spacing, and alignment to achieve a visually pleasing and professional look.
Compatibility with Printing and Finishing Method:
Choose printing methods and techniques that are compatible with the type of graphics and adhesive labels being used. If you are looking to give your label a more luxurious feel, you may be considering embossing or hot foiling elements of your design.
If this is the case, ensure that the graphic elements are designed with *embossing or *hot foil application in mind. Graphics should be suitable for these processes and not overly intricate to maintain clarity and integrity after finishing.
When embossing or debossing, determine the desired depth and detail of the embossed/debossed areas in the label design. Adjustments may be necessary to ensure that the graphic elements can be effectively embossed/debossed without losing clarity or compromising the structural integrity of the label material.
*Please note: A printing plate may be required for certain finishes, such as embossing. There is an additional cost for this, and any specific requirements should be communicated at the outset to ensure your printing plate aligns perfectly with your label design.
Finish and Coating Options:
Consider the use of finishes and coatings, such as gloss, matte, or protective laminates, to enhance the appearance and durability of the graphics. These finishes can improve colour vibrancy, provide UV protection, and increase resistance to abrasion and moisture.
Testing with a Wet Proof:
Conduct thorough testing by ordering a wet proof of the label to evaluate the appearance and performance of the graphics before full-scale production. Testing helps identify any potential issues early on and allows for adjustments to be made to achieve the desired finish and functionality.
By carefully considering the above factors and acting appropriately, you can ensure that the graphics on your adhesive labels achieve the best possible finish, resulting in visually appealing and effective labelling solutions.
The Don’ts When Using Graphics
Overcrowd
Avoid cluttering the label with too many graphic elements or text. Keep the design clean and uncluttered to prevent visual overload and confusion.
Copyright
Avoid using images, graphics, or other content that may be subject to copyright without obtaining proper permission or licensing.
Readability vs Aesthetics
While aesthetics is essential, prioritise readability and clarity when designing labels. Ensure that text is easily readable, even at smaller sizes.
Printing Limitations
Be mindful of printing limitations such as colour accuracy, ink bleed, and registration issues. Adjust your design to accommodate these limitations and optimise print quality.
Label Placement
Consider where the label will be applied and how it will interact with the product or packaging. Ensure that graphic elements are appropriately positioned and oriented for optimal visibility and impact.
Legal Requirements
Ensure compliance with legal requirements such as ingredient lists, product warnings, and regulatory information. Incorporate these elements into your design without compromising aesthetics or readability.
Common Issues to be Aware of
Visual Clutter
Overly complex or cluttered designs can overwhelm the viewer and detract from the intended message. Simplify the design and prioritise key information to avoid visual clutter and improve overall readability.
Brand Consistency
Graphics should align with your brand's visual identity and maintain consistency with other branding elements. Ensure that the chosen graphics reinforce your brand image and messaging effectively.
Colour Variations
Colours may appear differently when printed compared to what is seen on a computer screen or proof. This can be due to variations in colour calibration between devices, differences in printing methods, or limitations in colour reproduction.
How do I find a dependable printing partner
to ensure my graphics will work with my labels?
Finding a dependable printing partner to ensure your graphics work seamlessly with your printed labels is essential for achieving high-quality results. We specialise in printed labels and offer a variety of printing techniques and materials to suit all kinds of industries and applications. We would be happy to provide samples of our work, so you can assess our print quality and attention to detail.
By collaborating with a company such as inkREADible, we can be your trusted printing partner who understands your design requirements and can deliver consistent, high-quality results, ensuring that your graphics are faithfully reproduced on your printed labels, meeting your standards, and exceeding your expectations.
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